Valentine's Day

The Valentine’s Day Argument

Valentine's Day
Valentine’s Day – A day for lovers or retailers?


February 14th; Valentine’s Day. It came and it went with the predictable argument.

Is it a day for lovers or retailers?

Even after the day had passed, the argument continued on the airwaves. Ho-hum.

So boring and one-sided are the opinions voiced on this, it’s time another viewpoint was raised and communicated.

To begin with, it’s obvious that there are a lot of cynical souls out there. We’re told Valentine’s Day is commercially manufactured. The retailers are rubbing their hands together in glee at us silly folk who are spending up on cards, chocolates, flowers and dining to show our significant other that we care for them. Apparently in Australia alone, around $1 billion was spent with $46.9 million of this spent on pets.

$46.9 million spent on pets! Can you believe it?

Isn’t that great?!

It’s great for the retailers, great for the recipients, and great for the silly folk who spend up big and receive warm-fuzzies from the joys of gift-giving.

Why do benefits to the retailers and to the public need to be mutually exclusive? Excuse me if I’m missing something here, but isn’t this a win-win scenario?

I won’t be told which day of the year I should show love to my partner. People should display their love 365 days of the year. It’s just a ploy to get us to spend our money.

So the cynics say.

Do these knockers also bag celebrations that encourage us to commemorate Mother’s Day? Father’s Day? Birthdays?

I don’t quite understand the argument but I believe that above anything else, it might have a lot to do with those words in bold italics above.

People don’t want to be told.

Yet I believe there’s a lot to be said for celebrations that encourage merriment, tradition and ceremony. If history says that the fourteenth day of February is the day for lovers, the second Sunday in May is for mothers, and the first Sunday in September is for fathers, so be it, I’ll go with that. I’m a traditionalist. What’s the big deal?

Hell, I’ll even go as far as celebrating my birthday on the tenth day of September, seeing as that was the day on which I was born. Let’s see if the cynics have a problem with that.

The baggers say it’s about commercialism. They seem to take issue with businesses generating profit from these celebrations.  This is another oddity of society; people condemning others for making money.

So to these cynics, knockers and baggers of celebratory occasions, I ask; since when does money need to be spent in order to show love and appreciation for another? If it irks you so much that businessmen and business women profit from these occasions, making their thousands (or even millions), then why not think outside the square, be creative and show love to your significant other by walking along the beach whilst holding hands or whatever else might float your boat.

The argument is not whether Valentine’s Day is for lovers or retailers. The argument is whether cynicism for tradition and those who profit from it can ever be overcome.

Sue McKay
Loving life as I boldly go where I've never been before. I'm a writer, photographer, and business owner of Kick It To Me Enterprises with a Grand-Canyon-sized vision involving my Nikon, sport, and my blog.

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